Applying diaper cream when baby's got a rash can be one messy mission. When their skin is irritated and extra sensitive, take a hands-off approach with the Frida Baby Diaper Cream Booty Brush. A hygienic spatula-style applicator glides ointment on smoothly and easily, even featuring a suction-cup base that helps you avoid messes while you work. The Diaper Cream Booty Brush is a diaper-bag essential, made of 100% soft, flexible silicone that's gentle on their bum and easy to clean with a swipe of a baby wipe. For a deeper clean, pop it in the dishwasher, wash with warm soapy water, or sterilize in boiling water as needed.