Gently wash baby's clothes with the Aleva Naturals Gentle Baby Laundry. Enriched with a unique blend of emulsifiers and cleansers derived from coconut oil, this detergent helps penetrate clothing & fabrics to remove stains and odours for a pure and powerful clean. This 3X concentrated formula rinses thoroughly, leaving your baby’s clothes feeling naturally soft and smelling fresh, it actually gets the job done, Plus, this plant based formula is gentle on your baby's delicate & sensitive skin.