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Loyalty Program

Dear Baby Love Rewards Members,

We regret to inform you that our Baby Love Rewards program will be closing, effective June 29, 2023. Customers can redeem their points in-store until July 30, 2023.

We appreciate your loyalty and support over the years and we want to thank you for being part of our family!

Stay tuned for an exciting new loyalty program launching!

IN-STORE ONLY. Change the way you shop! Become a Baby Love Rewards member today!


Membership is free and you do not need to buy anything to join. To participate, you must be a Canadian resident, 14 years of age or older. There is a limit of one account per individual for personal use only. You will also need a 10 digit telephone number to participate.

We may at times change the process to participate in the Program or to open an Account at any time and at our sole discretion.

Earning Baby Love Rewards

As a member of our program, you’ll earn valuable points on almost everything baby each time you shop at a Snuggle Bugz store. Baby Love Rewards will be awarded at a rate of 4 Baby Love Reward points for each dollar spent on each separate purchase at participating stores. Baby Love Rewards will be calculated by reference to the pre-tax total of each cash register invoice, net of any discounts. The total Baby Love Rewards awarded will be rounded down by the next portion of a dollar spent (25 cents). Snuggle Bugz may offer special promotions from time to time offering additional Baby Love Rewards on certain products. To see how many points you have, simply check your points balance at any Snuggle Bugz retail location.

Redeeming Baby Love Rewards

To “redeem” means using your Baby Love Rewards to pay, or partially pay, for qualifying purchases, by asking an associate at the point of sale at a Participating Store. You can redeem the Baby Love Rewards you earn for in-store qualifying purchases (see below for exclusions).

When redeeming Baby Love Rewards for merchandise, you must redeem at one of the following redemption levels:

Baby Love - Rewards Value
2,400 - $6.00
6,000 - $15.00
16,000 - $40.00
26,000 - $65.00When redeeming Baby Love Rewards, the value of the product must equal or exceed the redemption value. For example, if redeeming 16,000 Baby Love Rewards, the product must cost at least $40.00. From time to time, we may offer special redemption promotions for specific products or services. These terms and conditions would apply to any such offer, in addition to any specific terms and conditions associated with the special offer.Baby Love Rewards you earn while making a purchase can only be redeemed for a subsequent transaction at least one day later. Only one redemption will be processed per transaction. You cannot redeem more Baby Love Rewards than the dollar value of your purchase. No cash back will be provided on Baby Love Rewards redemptions. Baby Love Rewards do not expire. However, if there has been no activity your Account for a period of 2 years, your Account may be closed and the Baby Love Rewards balance in your Account may be cancelled.

Earning and Redemption Exclusions

Baby Love Rewards cannot be earned with the purchase of a car seat, stroller, high chair, gift card, or any other item which is prohibited by law. Baby Love Rewards cannot be redeemed for gift cards, cash back or any other item prohibited by law. Baby Love Rewards are not earned on the portion of a transaction that is being paid for by redeeming Baby Love Rewards.

Other Earning and Redemption Rules

• In any one transaction, Baby Love Rewards may only be earned on a single Card, and may only be credited to a single Account.
• If you return a purchase, your Account balance may be reduced by the number of Baby Love Rewards. If a refund or correction is applied to your Account, your Account balance will be adjusted up or down by the number of Baby Love Rewards related to the refund or correction as applicable and your Account balance may become negative.
• If there is a dispute about the number of Baby Love Rewards earned, redeemed or deducted, our records will be considered accurate unless you contact us within 15 days from the relevant transaction date to report a concern regarding your Account balance. If we do not hear from you by then, it means you agree with us about those Baby Love Rewards.
• We accept no liability for any errors in the Baby Love Rewards balance displayed on the receipt or in your Account. If any Baby Love Rewards are awarded to your Account in error, we reserve the right to deduct the number of Baby Love Rewards awarded in error at any time, and without notice to you. We are not obligated to honour a request to redeem Baby Love Rewards added to an Account in error.
• You cannot sell, purchase, assign or otherwise transfer all or a portion of your Baby Love Rewards to anyone else under any circumstance (including death or divorce), unless specifically authorized by us at our sole discretion. If you do, those Baby Love Rewards will be cancelled and will be removed from your Account balance
• Baby Love Rewards have no cash value.
• Should you choose to close your Account, you will have 15 days to redeem any Baby Love Rewards accumulated in your Account. Any Baby Love Rewards not redeemed after 15 days from the closure of your Account will be cancelled and removed from your Account.
• The list of Participating Stores may change from time to time. We will update these terms and conditions with such changes.

Governing Law

We reserve the right to restrict, suspend or otherwise change any aspect of the Program. We may modify all or one or more part(s) of these terms and conditions at any time, including:

• The eligibility conditions for participating in the Program,
• The manner in which an eligible participant participates in the Program,
• The manner and rate at which Baby Love Rewards are earned, and
• The manner and rate at which Baby Love Rewards are redeemed.

In the event these terms and conditions, or any aspect of the Program is restricted, suspended or changed, we will provide you advance notice by posting the amended terms and conditions online at Your continued participation in the Program following such notice will constitute your express consent to any amendments to these terms and conditions, or any other aspect of the Program. Should you not agree to such an amendment, you may cancel your participation in the Program without cost, penalty or cancellation indemnity. These terms and conditions are governed by the laws of Ontario and the federal laws applicable in Ontario.


• The Program is offered by 2110027 Ontario Limited, operated as Snuggle Bugz, which is also referred to as “our”, “we” and “us”.
• By participating in any aspect of the Program, you (and your parent or legal guardian on your behalf, if you are under the age of majority in your jurisdiction of residence) agree to be bound by these terms and conditions. These terms and conditions may be amended from time to time and you should check regularly for any updates.
• We reserve the right to update, change or otherwise alter these terms and conditions, or any other Program information from time to time, in our sole discretion, without notice, or consent.
• We reserve the right to terminate the Program, or any part of it, at any time on 30 days prior written notice (to be provided at Participating Stores, website, and/or through other communications to Account holders including via e-mail). We reserve the right, at our sole and absolute discretion, to extend the Program beyond a stated termination date. If the Program is ever terminated, you will have 30 days after the effective termination date to redeem any Baby Love Rewards in your Account. After the expiry of the 30-day period, any Baby Love Rewards that have not been redeemed will be cancelled.
• We reserve the right to sell or transfer all or part of the Program to a related company or to a third party, to merge with another entity or to engage in any form of corporate or financing transaction. In addition, the manner in which the Program is provided to you and the organizations providing offers in connection with the Program may change.
• If any of the information you were required to submit when you registered for the Program changes (such as your name, mailing address, email address, or phone number) you must let us know immediately and give us your current information. We are not responsible if we cannot contact you because you have not given us current, accurate information.
• We reserve the right to refuse to allow you or any person you seek to add to your Account to join the Program for any reason in our sole and absolute discretion, including for not meeting the eligibility requirements or for having a membership cancelled previously.
• We may, at any time, suspend or cancel your participation in the Program, if, in our view, you have abused any Program privilege, failed to follow these terms and conditions, or made any misrepresentation to us or to any entity associated with or participating in the Program. In the event that your participation in the Program is cancelled, all accumulated Baby Love Rewards in your Account will also be cancelled and removed from your Account balance.
• By participating in the Program, you (and your parent or legal guardian on your behalf, if you are under the age of majority in your jurisdiction of residence) agree to release and discharge us and any other third party that may from time to time participate in the Program (whether as a participant or in an administrative, operational or other capacity), and our, and each of their respective officers, directors, agents, representatives, successors and assigns, from any loss, liability, claim, demand, damage or expense asserted by any entity relating in any way to the Program, your participation in the Program and/or the redemption and use/misuse of any item obtained through the redemption of Baby Love Rewards or otherwise in connection with the Program;
• We reserve the right to withdraw, amend or suspend the Program (or to amend these terms and conditions) in any way, in the event of an error, omission, technical problem, computer viruses or bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond our reasonable control that interferes with the proper conduct of any aspect of the Program as set out in these terms and conditions. Any attempt to deliberately damage any website or to undermine the legitimate operation of the Program in any way (as we may determine in our sole and absolute discretion) is a violation of criminal and civil laws and should such an attempt be made, we reserve the right to seek remedies and damages to the fullest extent permitted by law.
• Our failure to exercise any of our rights, powers or remedies in these terms and conditions or any delay in doing so does not constitute a waiver of those rights, powers or remedies. The single or partial exercise of a right, power or remedy does not prevent its subsequent exercise or the exercise of any right, power or remedy.