The Upseat Baby Floor and Booster Seat was developed with the guidance of leading physiotherapists to encourage proper, upright posture and healthy hip development. The ergonomic design encourages anterior pelvic tilt, a slight forward rotation of the pelvis that engages the muscles responsible for proper, upright posture.

The Upseat is also designed to splay the infant's legs and encourage healthy hip development. Use as a baby seat for sitting on the floor or attach to a dining chair to use as a booster seat. 1% of the Upseat company revenue goes to support families in need through their trusted partner organizations.